Electrical manufacturer building massive new facility in Lincoln, bringing 75 high-skill jobs

Applied Modern System Integration Inc. manufactures modular electrical houses, switchgear, protection and control cabinets, portable substations, and more. The company’s new facility will be located in the Town of Lincoln’s industrial park, pictured here just south of the QEW. Photo credit: Google Maps


St. Catharines-based manufacturer Applied Modern System Integration Inc. (AMSI) is moving its operations 20 minutes up the QEW to Beamsville, and it’s bringing approximately 75 high-skill jobs with it. 

In an announcement earlier this month, the Town of Lincoln revealed that AMSI is building a brand new 62,000 square foot facility on Bartlett Road just south of the municipality’s town hall in Beamsville. 

The site’s eight-acre parcel is one of the last large greenfield plots in the town’s industrial park. 

In a statement, Mayor Sandra Easton extended a “warm welcome” to AMSI on behalf of town council and the community. 

“AMSI will be a great addition to our business community,” said Mayor Easton. “Their innovative products will help many of the key sectors in Lincoln and across the country meet their business needs.”

AMSI designs and manufactures a wide variety of custom engineered electrical products, such as pre-fabricated modular electrical houses (e-houses), switchgear, protection and control cabinets, and portable substations. 

“We’re excited to move our business to Lincoln and are grateful to Economic Development staff at the Town for their support as we build our new facility,” said Bassam Ali, president of AMSI. “We’re looking forward to calling Lincoln home.”

A graduate of Niagara College and McMaster University, Ali started AMSI in 2014. 

The company’s products support a number of industries around Canada, including nuclear, oil and gas, renewables, and mining. Past clients range from Vale Inco, which has a refinery in Port Colborne, to Alstom, Eaton, Siemens, Hydro One, and more. 

“This is a win for Lincoln’s local economy, especially for our industrial sector, and translates to more highly skilled jobs for community members and increased tax revenues,” said Councillor JD Pachereva, chair of Lincoln’s Economic Development and Planning Committee.

Municipal CAO Mike Kirkopoulos said the town is “thrilled” to see AMSI join the local business community.

“Our Economic Development Team is here to help new and existing businesses in Lincoln succeed, and we are thrilled to welcome AMSI to our local business park,” said Kirkopoulos.

“Bringing new and helping existing businesses expand is a key component of our Economic Development team’s workplan and I’m pleased to see these results for Lincoln.”

Under CAO Kirkopoulos, Lincoln launched its first official economic development strategy in late 2018. The strategy, set to be renewed this year, is built upon four “sectors of focus”, one of which is manufacturing. 

Manufacturing is the municipality’s top economic sector, employing 14 per cent of Lincoln’s workforce. 

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